Lensmastery by Linda

For those of us with hundreds of Squidoo lenses, updating becomes a challenge. I’ve set an annual update date for every one of my lenses. Today’s update was for my Websites For Writers lens. I culled some bad links, added new content, improved the SEO, pinged it, and created a few new backlinks. Let’s see if it does any better in coming months. It is currently at a 11,729 lensrank. I expect it to move back into tier 2 when the Christmas season is over.

I set up a file in OneNote for my annual updates list. OneNote is a Microsoft program that comes bundled with Word and Excel, so unless you own those programs you probably don’t have it, but you could buy it separately at a reasonable price. It is a fantastic place for keeping notes about Squidoo work, plus I have a recipe file there, and lots of other things.

My page for updates is simple. I have one line for each day of the year, and have a link on that line to one of my lenses. I don’t have 365 lenses yet but when I do I’ll have to double up on the dates and do more than one update each day. I think I can handle that, because the updates are fun to do. You can always think of something cool to add to a lens. Also, I notice that lenses in the top 100 often have gobs of information on them, so there’s no harm in making a lens longer. The search engines love that!

When I update a lens for its annual refurbishing I like to look at every component of what’s already on there to make sure it is the best it can possibly be. One thing to watch for is whatever is in the Amazon modules. Often books are updated, or new books have been published that are perfect for display on your lens. Also look for better YouTube videos. You never know what might be out there that would be new, since last time you did a thorough update on that lens.

Happy lens updating!