Lensmastery by Linda

While reading comments on another blog I noted that some lensmasters feel that lens making is more important than networking on social media sites. They feel that Squidoo is enough online activity, and that lenses will promote themselves as much as they need to.

I made a study of social media sites during the past few years for my lens, How to Promote Your Squidoo Lens. I’ve been looking for sites that provide good SEO backlinks, as opposed to sites that cloak or add ‘nofollow’ to links so they provide no SEO value.

Whether or not you choose to promote your Squidoo lens by participating in other social media sites may depend on what your goal is for your earnings. If you have all your lens earnings earmarked for charity, perhaps you don’t care about revenue as much as someone who lost a job and is in deep financial turmoil. If you are trying to make money with your Squidoo lenses, lens promotion has got to be at least as important as lens making, and probably even more time consuming.

Some social networking sites have minimal use in terms of SEO. For example, FaceBook and MySpace both cloak all outgoing links so any links placed on those sites do nothing to make your lenses more visible in search engines. There are many other social bookmarking sites and social media sites that are similarly useless for me, for the most part. I know that people can always go there, see the link, and click on it to land on my lens, but that’s pretty much nothing in terms of numbers. The big influx of lens readers usually happens from good search engine optimization or from having a link on a site that is capable of funneling large numbers of readers to a lens.

For example, if I put a lens link on Facebook I’m lucky to get one or two viewers clicking on it. However if that same lens link is on a high-traffic blog, I may be able to get hundreds of visits per week from that venue. Even better, if my lens ranks high for a popular keyword in Google, I may get thousands of visits per week. I believe that SEO is a vital issue for anyone wanting to make a lot of money on Squidoo.

My recommendation is not to toss out the baby with the bathwater. Yes, truly a lot of social networking sites are a waste of time — but not all of them. It is important to recognize good backlink opportunities and to follow up on them.

For example, the site Qondio states it is there to give good backlinks for content writers. For each article I write there I get a backlink for one of my Squidoo lenses or blogs. It is a wonderful opportunity and I’ve even been able to add AdSense to my Qondio pages. I don’t know how profitable this will be for me yet; I’ve just started submitting articles there.

Gather is a popular site for informal article writing and networking. Lensmasters can put links in their Gather articles to let people know about their lenses. You can even put them in comments on other people’s articles. If you want to join Gather, please use my link as it will help me earn a few more points. Gather pays with gift cards or PayPal payments but I think it is easier to earn money at Squidoo.

One BIG caution is not to let your articles look spammy. If your articles look like spam, promoting products like medications, ebooks, and breath mints, nobody will appreciate them no matter where they are. Make sure you speak from your heart, never copy writing from elsewhere, be a real person who is sincere in making friends and participating in the sites, and offer something that goes beyond the mere hope for material gain.

…

Recently I issued a challenge on SquidU: to create a lens listing your ten most recent lenses, and to place that in the “Featured Lenses” section of your Squidoo profile/bio page. Here’s my challenge: Quick Challenge: Your Ten Newest Lenses . . . and here’s my lens with my ten most recent lenses.

Recently someone left a link on my lens, How to Promote Your Squidoo Lens. The link was to a new blog that claimed to be the best source of information on how to use Squidoo. I had to move the link to a different area of my lens and while doing so I took a look at this new blog.

I was surprised by one of the headlines that claimed that SEO (search engine optimization) is not important for Squidoo lenses. There’s a thought that never crossed my mind. I had to read the short article and then had to wonder who was writing this blog. The “about” section of the blog gives no clue.

I’m not of the same mind as this blogger. I believe that SEO is vital for Squidoo lensmasters, just as it is for any other dedicated content writer and webmaster on the Internet. Whenever I have a lens that does especially well, it is usually because of success in search engine optimization. With very few exceptions those search engines send a lot more traffic my way than any of the links I’ve been leaving around the Internet.

Search engine optimization is easy to learn. It includes the following elements:

1. Choose keywords wisely based on the number of searches for the term balanced by the number of sites that compete for the term. For example, the term “web design” sounds good but since there’s a gazillion other people wanting to rank well for that term, it isn’t really a good term for SEO purposes. Something more specific like “Oregon flash web design” might be easier to compete for.

2. Use your keywords in the title of your web document, in your headers, in your meta description tag, in your alt and title attributes, and in your text – but don’t do it to the point where your writing sounds unnatural or stilted. Your text must still be very useful and interesting to read or you will lose the respect of those whose business you wish to gain.

3. Reduce the clutter in your pages by hiding javascript and CSS (put them in separate files) and by using the most recent version of HTML, XHTML, or PHP, etc.. Of course, with Squidoo, you don’t have to worry about this one!

4. Write the best article you can. Remember, the more you write, the more text Google can index. Be sure your keywords are totally appropriate for the article you’ve written. For more information, see my newest lens, Website Content Writing for Squidoo, Your Website or Blog.

And whatever else you do, think twice before believing everything you read. You’ll find a list of credibility criteria in that new content writing lens I just mentioned. It is worth giving some thought to!

Like most of you, I have some lenses that get no hits, or very few. I’m going to have to focus on doing things to make these lenses viable.

The most important thing I can do is to make sure these lenses are linked from as many places on the Internet as possible. I’ve got a lens that lists places where links can be posted – for example, MySpace blogs, Xanga blogs, and many Web 2.0 sites. I’m making a list of these sites on Squidoo Traffic: How To Promote Your Squidoo Lens. This lens is becoming an ongoing research project to find places where lensmasters can create back-links for their lenses.

After making sure I’ve got back-links in place, I’m reviewing key elements of the lenses that aren’t performing. I’m checking the keywords, comparing them to the ones I find at Google’s Keyword Tool. I also make sure those keywords are represented in headings and other text on my lens. I check out the search engine results to see how possible it is that my lens could ever rank on page one of the search engine results for my chosen keywords. If need be, I change the main keywords to something longer (the long-tail) so I’ll eventually get to page one of the results.

I’m pleased with the number of lenses I have that do get search engine traffic, and encouraged to keep trying for the lenses that are not working yet. I know that with constant updates and keyword tweaking I’ll most likely succeed sooner or later. I’ve done this with some of my websites – with great success.

There may come a time when I feel I must leave a dead lens and go on to other projects, but for now I’ll keep trying. I like all my lenses and would love to see them succeed.